Steve Jobs, in his infinite wisdom, is working on patenting the iPhone's interactive "pinch" motion. As you may (or may not) know, the pinch is used to zoom in and out on photos and is just one part of a medley of flicks, taps, pulls, and double-taps that make up Apple's "multitouch" feature.
Even though I don't own an iPhone (I would rather pay my bills), I still know how to use it and - in the future, were I to purchase said interactive media device - I would fully expect to be able to pinch and pull any way I wanted to. But say...in the next three years or so....Apple wins this patent lawsuit. Nokia later comes out with its own version of the iPhone ("only better") for half the price! I buy it. But lo and behold - no pinching is allowed!! In order to zoom, I instead have to swirl my right pinky in a counterclockwise motion three times.
If Apple wins, this will be just the first in hundreds of similar patents that put a copyright on interactive media screen "gestures". What started with flicks and taps and pinches will degenerate into swirls and double-fingered drags and zig-zags, because all the simplest motions will be patented. If you own multiple interactive media devices, you would have to remember which motions go with which actions for each of them.
Obviously Steve Jobs has been plotting the demise of other companies' aspirations for years, because Apple has been filing patent lawsuits regarding the iPhone multitouch motions since 2004. According to Wired.com, Apple currently has 200 pending patents filed for the iPhone alone - including a patent on the term "multitouch". And if the patents are awarded...Apple will have virtually wiped out any competitor's ability to come up with a similar device that is even remotely user-friendly. No one will have a chance to develop a new and exciting add-on that builds on the same technology outside of Apple. The pinch patent is the first step, which will lead to an eventual stifling of most creativity outside of Apple concerning multitouch technology. Not to mention that the super-cool technology that already exists will double in price.
I really like Apple....but sometimes it makes me feel like the blowfish in this mass grave:
Sad.
Monday, June 30, 2008
Warning: do not pinch without apple's permission
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